When is your word worthless? The first time you break it.
This letter from them explains it all…
In February 2009 Sainsbury’s became the first major supermarket to cease selling eggs from caged birds. This move affected the lives of over half a million hens.
Regrettably, due to adverse weather conditions in the run up to Christmas, our suppliers were unable to reach the farms that supply our free range eggs. Whilst we were able to secure an additional supply of free range eggs, we were still faced with an overall shortfall of availability across our stores.
As a temporary measure, we were therefore forced to take a delivery of eggs from caged hens in order to maintain availability for our customers. The eggs were supplied by a third party brand, ‘Goldenlay’, and were available in our stores until our normal supply channels were able to resume.
Please rest assured that we remain committed to our pledge to sell only eggs from non-caged birds. We have no intention to alter our position unless forced to do so as a result of exceptional circumstances, such as those recently experienced.
I do hope you will understand the reasons for our decision and the need to balance our position with ensuring that we continue to serve our customers with an important part of their weekly shop.
If you have any queries or concerns, please do not hesitate to contact me.
Brand Sustainability and Integrity Manager
Sainsbury’s, 33 Holborn, London, EC1N 2HT
So in other words…
Their brand sustainability and integrity manager is apparently not doing a good job – the pledge lasted less than a year and as for integrity… The word means “adherence to moral and ethical principles; soundness of moral character; honesty.” Not “oops, it’s become difficult to adhere to my principals”
After all the efforts of Jamie Oliver and Hugh Fearnly-Whittingstall last year, we thought some headway was being made on ethical food standards. As someone who has visited a battery hen facility (I won’t grace it with the name farm) I know most people would feel the same about caged eggs and broiler chicken. Sainsbury’s seem to think we’ll forget quickly. Well we haven’t.
I really don’t think I need to say more.